This statistic illustrates business travelers' preferences for what rewards should be included in hotel loyalty programs according to a survey conducted in five selected European countries in 2017. Of respondents in Spain, 60.8 percent said they preferred perks that don't expire.
Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017
Characteristic
Perks that don't expire
Personlized perks that reflect my preferences and hobbies
Crossover rewards to use outside of the programme such as airport lounges, Uber credit or events
A credit card that offers perks on all purchases
A better collection of hotels - various prices and types
frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program
Method of interview
Online survey
Supplementary notes
* The original question was worded as follows: "What extra experiences would make your business trip more enjoyable? Choose your first and second options." ** 1200 respondents per country.
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Wanup. (November 6, 2017). Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/784375/european-business-travelers-loyalty-program-reward-preferences/
Wanup. "Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017." Chart. November 6, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/784375/european-business-travelers-loyalty-program-reward-preferences/
Wanup. (2017). Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/784375/european-business-travelers-loyalty-program-reward-preferences/
Wanup. "Preferred Rewards from Hotel Loyalty Programs According to Business Travelers in Selected European Countries in 2017." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784375/european-business-travelers-loyalty-program-reward-preferences/
Wanup, Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017 Statista, https://www.statista.com/statistics/784375/european-business-travelers-loyalty-program-reward-preferences/ (last visited November 21, 2024)
Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017 [Graph], Wanup, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784375/european-business-travelers-loyalty-program-reward-preferences/
