Hotel loyalty program reward preferences of business travelers in Europe 2017

Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017

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Release date

November 2017

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000**

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "What extra experiences would make your business trip more enjoyable? Choose your first and second options."
** 1200 respondents per country.

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