This statistic presents the type of hotel loyalty programs that frequent business travelers from five European countries (France, Germany, Spain, Italy and the United Kingdom) belong to, as of a survey conducted in 2017. In the UK, the majority of respondents were following a loyalty program from a large hotel chain.
Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017*
Characteristic
Large hotel chains
Online travel agencies
Hotel alliances
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frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all that are part of a loyalty club
Method of interview
Online survey
Supplementary notes
* The original question was worded as follows: "Which of the following programs is your main hotel loyalty program?"
** 1200 respondents from each country.
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Wanup. (November 6, 2017). Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/784226/hotel-loyalty-program-types-european-business-travelers-belong/
Wanup. "Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017* ." Chart. November 6, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/784226/hotel-loyalty-program-types-european-business-travelers-belong/
Wanup. (2017). Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017* . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/784226/hotel-loyalty-program-types-european-business-travelers-belong/
Wanup. "Types of Hotel Loyalty Programs That Frequent Business Travelers Are a Part of in Selected European Countries in 2017* ." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784226/hotel-loyalty-program-types-european-business-travelers-belong/
Wanup, Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017* Statista, https://www.statista.com/statistics/784226/hotel-loyalty-program-types-european-business-travelers-belong/ (last visited August 25, 2024)
Types of hotel loyalty programs that frequent business travelers are a part of in selected European countries in 2017* [Graph], Wanup, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784226/hotel-loyalty-program-types-european-business-travelers-belong/
