This statistic presents the number of loyalty programs that frequent business travelers from five European countries (France, Germany, Spain, Italy and the United Kingdom) belong to as of a survey conducted in 2017. Overall, 44.6 percent of respondents belonged to at two loyalty programs.
Number of loyalty programs that frequent business travelers belong to in Europe in 2017*
frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all that are part of a loyalty club
Method of interview
Online survey
Supplementary notes
* The original question was worded as follows: "Are you a member of a hotel loyalty program? How many hotel loyalty programs do you belong to? (Based on respondents that are part of a loyalty club)." The results shown an average for respondents part of a loyalty club from five countries (Spain, Italy, France, Germany and the UK).
** 1200 respondents from each country.
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Wanup. (November 6, 2017). Number of loyalty programs that frequent business travelers belong to in Europe in 2017* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/784207/loyalty-program-memberships-of-european-business-travelers/
Wanup. "Number of loyalty programs that frequent business travelers belong to in Europe in 2017* ." Chart. November 6, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/784207/loyalty-program-memberships-of-european-business-travelers/
Wanup. (2017). Number of loyalty programs that frequent business travelers belong to in Europe in 2017* . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/784207/loyalty-program-memberships-of-european-business-travelers/
Wanup. "Number of Loyalty Programs That Frequent Business Travelers Belong to in Europe in 2017* ." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784207/loyalty-program-memberships-of-european-business-travelers/
Wanup, Number of loyalty programs that frequent business travelers belong to in Europe in 2017* Statista, https://www.statista.com/statistics/784207/loyalty-program-memberships-of-european-business-travelers/ (last visited December 22, 2024)
Number of loyalty programs that frequent business travelers belong to in Europe in 2017* [Graph], Wanup, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784207/loyalty-program-memberships-of-european-business-travelers/
