According to the results of a consumer survey, compared to 2020, consumer interest in participating in Black Friday and Cyber Monday sales made a comeback in the United Kingdom in 2021. The survey found more than one-third of UK consumers were interested in Black Friday, and said they may make purchases. In 2020, this rate was just over 25 percent.
Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) from 2019 to 2021
Characteristic
Bought previously, but not this year
Avoid altogether
Not interested
Interested and definitely will buy
Interested and may buy
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-
-
-
-
-
-
-
-
-
-
-
-
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PwC. (November 15, 2021). Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) from 2019 to 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/784108/black-friday-interest-united-kingdom-uk/
PwC. "Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) from 2019 to 2021." Chart. November 15, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/784108/black-friday-interest-united-kingdom-uk/
PwC. (2021). Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) from 2019 to 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/784108/black-friday-interest-united-kingdom-uk/
PwC. "Share of Adults Who Were Interested in Black Friday and Cyber Monday in The United Kingdom (Uk) from 2019 to 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/784108/black-friday-interest-united-kingdom-uk/
PwC, Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) from 2019 to 2021 Statista, https://www.statista.com/statistics/784108/black-friday-interest-united-kingdom-uk/ (last visited August 25, 2024)
Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) from 2019 to 2021 [Graph], PwC, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/784108/black-friday-interest-united-kingdom-uk/