Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
Get in touch with us nowItaly: panettone's popularity by age group in 2017
Panettone is the typical sweet bread consumed at Christmas and New Year’s time in Italy. In 2017, over 70 percent of Italian consumers purchased it, with higher percentages among consumers aged over 55 years. In fact, Panettone was the favorite dessert for 76 percent of Italians, while the similar dessert pandoro was preferred by 70 percent of them.
From Italy to Latin America
Despite being invented in Milan, Panettone is largely consumed in other countries as well. In 2017 alone, Brazil imported nearly 350 tons of Panettone. The ready-made cake was massively exported, too. About 4.5 thousand tons of Panettone were exported from Brazil worldwide.
Food at Christmas time
Apart from sweets, food is a relevant spending category during holiday time. In 2018, Italians spent on average 140 euros on food during Christmas time, seven euros more than the previous year. Traveling seemed to be less worth spending money on, Italian consumers spent 119 euros to make trips during Christmas holidays, seven euros less than in 2017.
From Italy to Latin America
Despite being invented in Milan, Panettone is largely consumed in other countries as well. In 2017 alone, Brazil imported nearly 350 tons of Panettone. The ready-made cake was massively exported, too. About 4.5 thousand tons of Panettone were exported from Brazil worldwide.
Food at Christmas time
Apart from sweets, food is a relevant spending category during holiday time. In 2018, Italians spent on average 140 euros on food during Christmas time, seven euros more than the previous year. Traveling seemed to be less worth spending money on, Italian consumers spent 119 euros to make trips during Christmas holidays, seven euros less than in 2017.
