This statistic represents the leaders of the toy market in European Union countries in 2011, by sales value. Mattel's sales amounted to approximately 1.3 billion euros. Lego ranked second, with sales of about 1.1 billion in 2011.
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales*
(in million euros)
France, Germany, Italy, Netherlands, Poland, Romania, Spain, Sweden, United Kingdom
Survey time period
2011
Supplementary notes
* The source adds the following information: "Companies are owners of global brands, except for private labels. Sales under private labels are grouped under the private label category."
The data do not concern all the countries of the European Union, but only the following nine countries: France, Germany, Italy, the Netherlands, Spain, Sweden , the United Kingdom, Poland and Romania.
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Ecorys. (August 30, 2013). Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. "Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros)." Chart. August 30, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. (2013). Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. "Ranking of The Top Companies in The Toy Industry of The European Union (Eu) in 2011, by Value of Sales* (in Million Euros)." Statista, Statista Inc., 30 Aug 2013, https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys, Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) Statista, https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/ (last visited December 22, 2024)
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) [Graph], Ecorys, August 30, 2013. [Online]. Available: https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
