This statistic represents the leaders of the toy market in European Union countries in 2011, by sales value. Mattel's sales amounted to approximately 1.3 billion euros. Lego ranked second, with sales of about 1.1 billion in 2011.
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales*
(in million euros)
France, Germany, Italy, Netherlands, Poland, Romania, Spain, Sweden, United Kingdom
Survey time period
2011
Supplementary notes
* The source adds the following information: "Companies are owners of global brands, except for private labels. Sales under private labels are grouped under the private label category."
The data do not concern all the countries of the European Union, but only the following nine countries: France, Germany, Italy, the Netherlands, Spain, Sweden , the United Kingdom, Poland and Romania.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ecorys. (August 30, 2013). Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. "Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros)." Chart. August 30, 2013. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. (2013). Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. "Ranking of The Top Companies in The Toy Industry of The European Union (Eu) in 2011, by Value of Sales* (in Million Euros)." Statista, Statista Inc., 30 Aug 2013, https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys, Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) Statista, https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/ (last visited November 21, 2024)
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) [Graph], Ecorys, August 30, 2013. [Online]. Available: https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
