The graph presents information on the share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016. It was found that 55 percent of responding U.S. agencies and 46 percent of U.S. marketers indicated using contextual-based ad targeting.
Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016
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Agencies
Marketers
Other
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eMarketer, & Videology. (January 3, 2017). Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer, und Videology. "Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016." Chart. January 3, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer, Videology. (2017). Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer, and Videology. "Share of Agencies and Marketers Using Selected Video Ad Targeting Methods in The United States as of November 2016." Statista, Statista Inc., 3 Jan 2017, https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer & Videology, Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016 Statista, https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/ (last visited July 22, 2024)
Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016 [Graph], eMarketer, & Videology, January 3, 2017. [Online]. Available: https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/