Leading header-bidding technologies in the U.S. 2022

Published by Statista Research Department, Oct 10, 2023
In the first quarter of 2022, 80 percent of sites doing header-bidding used Amazon, making it the most popular technology used for this purpose. Xandr ranked second, used by 74 percent of sites. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.

Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share

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Release date

June 2022

Region

United States

Survey time period

Q1 2022

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Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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