This chart highlights the elements most cited by French consumers regarding the quality of food products in 2014. More than 20 percent of respondents considered manufacturing "made in France" as an important quality indicator.
Which of the following are the most reassuring to you about the quality of the food products you consume?
Characteristic
Share of respondents
The fact that the product is sold directly by the producer
46%
The existence of an official quality sign (Label Rouge, PDO, PGI, TSG)
42%
The origin of the product
39%
"Local" manufacturing of the product (eg in your region or department)
36%
"Made in France" manufacture of the product
25%
The existence of the organic farming label
21%
Word of mouth, the opinion of your loved ones
19%
The brand of the product
19%
The fact that this product is sold in a trade in which you trust
18%
The price of the product
15%
The fact of having seen, read or heard information about this product in the media 5TV, radio, press, internet)
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Bienvenue à la ferme, & Ipsos. (February 12, 2014). Which of the following are the most reassuring to you about the quality of the food products you consume? [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/783218/food-products-quality-criteria-according-to-french-consumer/
Bienvenue à la ferme, und Ipsos. "Which of the following are the most reassuring to you about the quality of the food products you consume?." Chart. February 12, 2014. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/783218/food-products-quality-criteria-according-to-french-consumer/
Bienvenue à la ferme, Ipsos. (2014). Which of the following are the most reassuring to you about the quality of the food products you consume?. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/783218/food-products-quality-criteria-according-to-french-consumer/
Bienvenue à la ferme, and Ipsos. "Which of The following Are The Most Reassuring to You about The Quality of The Food Products You Consume?." Statista, Statista Inc., 12 Feb 2014, https://www.statista.com/statistics/783218/food-products-quality-criteria-according-to-french-consumer/
Bienvenue à la ferme & Ipsos, Which of the following are the most reassuring to you about the quality of the food products you consume? Statista, https://www.statista.com/statistics/783218/food-products-quality-criteria-according-to-french-consumer/ (last visited January 03, 2025)
Which of the following are the most reassuring to you about the quality of the food products you consume? [Graph], Bienvenue à la ferme, & Ipsos, February 12, 2014. [Online]. Available: https://www.statista.com/statistics/783218/food-products-quality-criteria-according-to-french-consumer/
