In 2020, internet advertising spending in Italy amounted to 3.64 billion U.S. dollars, out of which 2.09 billion were traced back to wired internet and 1.55 billion to mobile internet. The values for both wired and mobile internet were expected to increase over the following five years, reaching a respective 2.48 billion and 3.05 billion in 2025. Mobile internet was expected to surpass its wired counterpart in 2023.
Internet advertising spending in Italy from 2016 to 2025, by device
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (July 14, 2021). Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC. "Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars)." Chart. July 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC. (2021). Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC. "Internet Advertising Spending in Italy from 2016 to 2025, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC, Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/ (last visited December 22, 2024)
Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars) [Graph], PwC, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
