In 2020, internet advertising spending in Italy amounted to 3.64 billion U.S. dollars, out of which 2.09 billion were traced back to wired internet and 1.55 billion to mobile internet. The values for both wired and mobile internet were expected to increase over the following five years, reaching a respective 2.48 billion and 3.05 billion in 2025. Mobile internet was expected to surpass its wired counterpart in 2023.
Internet advertising spending in Italy from 2016 to 2025, by device
(in billion U.S. dollars)
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PwC. (July 14, 2021). Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC. "Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars)." Chart. July 14, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC. (2021). Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC. "Internet Advertising Spending in Italy from 2016 to 2025, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
PwC, Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/ (last visited November 21, 2024)
Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars) [Graph], PwC, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/782601/total-internet-advertising-revenue-share-in-italy-by-device-type/
