This chart offers a list of the twenty most popular brands of household cleaning products in France in 2014, depending on the penetration rate. In 2014, the Spontex brand had a penetration rate of over 43 percent.
Penetration rate of cleaning product brands in France in 2014
The penetration rate of a product is the percentage of households, individuals or consumers who buy the product or brand considered
The source adds the following methodological information: "The third edition of this study Brand Footprint of Kantar Worldpanel was produced in 35 countries out of 11,000 brands and 200 categories. It is based on the exploitation of the Consumer reach point (CRP) indicator, which is the result of the penetration rate multiplied by the frequency of purchase, all extrapolated to the country's population."
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LSA, & Kantar Worldpanel. (May 27, 2015). Penetration rate of cleaning product brands in France in 2014 [Graph]. In Statista. Retrieved December 28, 2024, from https://www.statista.com/statistics/782309/cleaning-products-penetration-rate-by-brand-france/
LSA, und Kantar Worldpanel. "Penetration rate of cleaning product brands in France in 2014." Chart. May 27, 2015. Statista. Accessed December 28, 2024. https://www.statista.com/statistics/782309/cleaning-products-penetration-rate-by-brand-france/
LSA, Kantar Worldpanel. (2015). Penetration rate of cleaning product brands in France in 2014. Statista. Statista Inc.. Accessed: December 28, 2024. https://www.statista.com/statistics/782309/cleaning-products-penetration-rate-by-brand-france/
LSA, and Kantar Worldpanel. "Penetration Rate of Cleaning Product Brands in France in 2014." Statista, Statista Inc., 27 May 2015, https://www.statista.com/statistics/782309/cleaning-products-penetration-rate-by-brand-france/
LSA & Kantar Worldpanel, Penetration rate of cleaning product brands in France in 2014 Statista, https://www.statista.com/statistics/782309/cleaning-products-penetration-rate-by-brand-france/ (last visited December 28, 2024)
Penetration rate of cleaning product brands in France in 2014 [Graph], LSA, & Kantar Worldpanel, May 27, 2015. [Online]. Available: https://www.statista.com/statistics/782309/cleaning-products-penetration-rate-by-brand-france/
