This graph illustrates the reasons for the presence of French companies on social networks in 2019. The results show that the main reason evoked by companies was the development of the company's image or market products.
Reasons why companies use social networks in France in 2019
Characteristic
Share of companies
Develop the enterprise's image or market products
42%
Obtain or respond to customer reviews, reviews questions
27%
Involve customers in development or innovation of goods or services
16%
Collaborate with business partners or other organizations
Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The aim of the European ICT usage surveys is to collect and disseminate harmonised and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.
Data coverage corresponds to codes E_SM_PADVERT, E_SM_PCUQOR, E_SM_PCUDEV, and E_SM_PBPCOLL of INDIC_IS (Information Society Indicators).
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Eurostat. (February 24, 2020). Reasons why companies use social networks in France in 2019 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/781518/reason-presence-social-networks-companies-france/
Eurostat. "Reasons why companies use social networks in France in 2019." Chart. February 24, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/781518/reason-presence-social-networks-companies-france/
Eurostat. (2020). Reasons why companies use social networks in France in 2019. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/781518/reason-presence-social-networks-companies-france/
Eurostat. "Reasons Why Companies Use Social Networks in France in 2019." Statista, Statista Inc., 24 Feb 2020, https://www.statista.com/statistics/781518/reason-presence-social-networks-companies-france/
Eurostat, Reasons why companies use social networks in France in 2019 Statista, https://www.statista.com/statistics/781518/reason-presence-social-networks-companies-france/ (last visited December 31, 2024)
Reasons why companies use social networks in France in 2019 [Graph], Eurostat, February 24, 2020. [Online]. Available: https://www.statista.com/statistics/781518/reason-presence-social-networks-companies-france/
