This statistic illustrates the most popular types of online luxury goods stores worldwide. During a worldwide survey in September 2016, 33 percent of Millennial luxury shoppers stated that they had made their last online luxury item purchase via a brand-owned online store. Only four percent of respondents said that their last online luxury purchase was through a discount specialized store.
Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group
Characteristic
Millennials
Gen X
Baby Boomers and Silver Surfers
Brand-owned online stores
33%
33%
37%
Full-price multibrand online stores (e.g. Net-a-Porter, Department store e-commerce)
Question: "Which kind of online store did you buy the last luxury product you purchased from?" The question has been slightly rephrased for a better understanding of the statistic
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Fondazione Altagamma. (February 16, 2017). Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/781106/top-types-of-luxury-stores-online-by-age/
Fondazione Altagamma. "Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group." Chart. February 16, 2017. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/781106/top-types-of-luxury-stores-online-by-age/
Fondazione Altagamma. (2017). Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/781106/top-types-of-luxury-stores-online-by-age/
Fondazione Altagamma. "Most Recent Online Luxury Goods Purchase Store Type According to Luxury Shoppers Worldwide as of September 2016, by Age Group." Statista, Statista Inc., 16 Feb 2017, https://www.statista.com/statistics/781106/top-types-of-luxury-stores-online-by-age/
Fondazione Altagamma, Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group Statista, https://www.statista.com/statistics/781106/top-types-of-luxury-stores-online-by-age/ (last visited January 06, 2025)
Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group [Graph], Fondazione Altagamma, February 16, 2017. [Online]. Available: https://www.statista.com/statistics/781106/top-types-of-luxury-stores-online-by-age/
