This statistic illustrates the most popular types of online luxury goods stores worldwide. During a worldwide survey in September 2016, 34 percent of luxury shoppers stated that they had made their last online luxury item purchase via a brand-owned online store. Only five percent of respondents said that their last online luxury purchase was through a discount specialized store.
Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016
Characteristic
Share of respondents
Brand-owned online stores
34%
Full-price multibrand online stores (e.g. Net-a-Porter, Department store e-commerce)
Question: "Which kind of online store did you buy the last luxury product you purchased from?" The question has been slightly rephrased for a better understanding of the statistic
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Fondazione Altagamma. (February 16, 2017). Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/781100/top-types-of-luxury-stores-online/
Fondazione Altagamma. "Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016." Chart. February 16, 2017. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/781100/top-types-of-luxury-stores-online/
Fondazione Altagamma. (2017). Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/781100/top-types-of-luxury-stores-online/
Fondazione Altagamma. "Most Recent Online Luxury Goods Purchase Store Type According to Luxury Shoppers Worldwide as of September 2016." Statista, Statista Inc., 16 Feb 2017, https://www.statista.com/statistics/781100/top-types-of-luxury-stores-online/
Fondazione Altagamma, Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016 Statista, https://www.statista.com/statistics/781100/top-types-of-luxury-stores-online/ (last visited November 03, 2024)
Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016 [Graph], Fondazione Altagamma, February 16, 2017. [Online]. Available: https://www.statista.com/statistics/781100/top-types-of-luxury-stores-online/
