This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. The highest percentage of respondents (48.3 percent) said they only sometimes consider this factor before making a purchase.
Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand?
68 percent female, 32 percent male; those who said they were either interested or very interested in luxury spending
Method of interview
Online survey
Supplementary notes
* The total number of respondents in the survey was 1,005, including respondents in the US, UK, Italy and China. The source did not specify the exact number of respondents in the UK and only gave 230+ as the average number per region.
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Deloitte. (July 1, 2017). Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/780920/millennials-luxury-brand-sustainability-and-ethics-united-kingdom-uk/
Deloitte. "Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand?." Chart. July 1, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/780920/millennials-luxury-brand-sustainability-and-ethics-united-kingdom-uk/
Deloitte. (2017). Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/780920/millennials-luxury-brand-sustainability-and-ethics-united-kingdom-uk/
Deloitte. "Before Purchasing from a Luxury Brand Do You Make Sure It Is a Sustainable and Ethical Brand?." Statista, Statista Inc., 1 Jul 2017, https://www.statista.com/statistics/780920/millennials-luxury-brand-sustainability-and-ethics-united-kingdom-uk/
Deloitte, Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand? Statista, https://www.statista.com/statistics/780920/millennials-luxury-brand-sustainability-and-ethics-united-kingdom-uk/ (last visited November 21, 2024)
Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand? [Graph], Deloitte, July 1, 2017. [Online]. Available: https://www.statista.com/statistics/780920/millennials-luxury-brand-sustainability-and-ethics-united-kingdom-uk/
