Millennials: attributes attracting consumers to luxury brands in the UK 2017
This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked about what draws them to a luxury brand. Out of those surveyed, 43 percent said that it is the quality of products which attracts them to a luxury brand, making this the most important attribute in the provided list.
