Online sales before and during Black Friday in Brazil 2022, by category

Published by
Stephanie Chevalier,
Sep 23, 2024
In 2022, seven of ten Black Friday e-commerce sales of food and supermarket products in Brazil took place on the actual day of the event. The remaining sales in this category occurred before the big day. Meanwhile, more than half (53 percent) of online sales of pharmacy and health items were made during Black Friday, while the other 47 percent occurred prior to the event.

Share of e-commerce sales before and during Black Friday in Brazil in 2022, by category

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Release date

December 2022

Region

Brazil

Survey time period

October 31 to November 12 and November 14 to 27, 2022

Supplementary notes

The study was conducted by Social Miner, with the participation of All in, Americanas advertising, Melhor Envio, Neotrust, Octadesk, Vindi, Opinion Box and Tray Corp.

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