Most common social media activities in Brazil 2024

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Brazilian consumers in our survey on the subject of "Most common social media activities".
The survey was conducted online among 12,153 respondents in Brazil, in 2024.

Most common social media activities in Brazil as of December 2024

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Number of respondents

12,153 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these things have you done on social media in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Social media usage in Latin America

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