Brazil: number of new online buyers on Black Friday 2013-2019

Published by
Stephanie Chevalier,
May 4, 2022
Approximately 418 thousand costumers shopped online for the first time on Black Friday in Brazil in 2019. That is around 12 percent more than the 373 thousand new digital buyers registered on the previous Black Friday. Overall, 2.85 million consumers in Brazil made at least one purchase via internet on Black Friday in 2019.

Number of new online buyers on Black Friday in Brazil from 2013 to 2019 (in 1,000s)

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Release date

December 2019

Region

Brazil

Survey time period

2013 to 2019**

Supplementary notes

* Figure calculated by Statista based on an earlier release.
** The day after the fourth Thursday of November of each year.
Figures have been rounded.

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