This statistic shows the results of a survey in which consumers were asked how they prefer to research products before purchasing in the United Kingdom (UK) in 2016. A higher percentage of respondents said that they preferred to do online research across all of the categories in the provided list. The most popular product category for researching online was 'books, music, movies and video games', with 73.8 percent of respondents claiming that they prefer to research these products online.
Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category
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PwC. (February 28, 2017). Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC. "Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category." Chart. February 28, 2017. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC. (2017). Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC. "Preferred Methods of Researching Products According to Consumers in The United Kingdom (Uk) in 2016, by Category." Statista, Statista Inc., 28 Feb 2017, https://www.statista.com/statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC, Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category Statista, https://www.statista.com/statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/ (last visited March 11, 2025)
Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category [Graph], PwC, February 28, 2017. [Online]. Available: https://www.statista.com/statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
