Brazil: most popular gifts for Father's Day in e-commerce 2019
Throughout the two weeks preceding Father's Day in Brazil in 2019, over 18 percent of the products acquired via internet in the country belonged to the category of perfumery, cosmetics, and health. It was followed by the fashion and accessories category, which accounted for 17.8 percent of the online purchases in that period. Father's Day is celebrated on the second Sunday of August in Brazil. Meanwhile, the number of checkouts registered through e-commerce during the Father's Day season has reached a peak in the South American country.
