Number of online checkouts on Black Friday in Brazil 2013-2023

Published by
Stephanie Chevalier,
Aug 28, 2024

In 2023, the number of checkouts registered through e-commerce on Black Friday in Brazil added up to approximately 8.21 million, a decrease compared to the previous year. As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in addition to Friday.

Number of online orders placed on Black Friday in Brazil from 2013 to 2023 (in millions)

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Release date

December 2023

Region

Brazil

Survey time period

2013 to 2023

Supplementary notes

* Data previous to 2017 refers to the number of checkouts during Friday only. From 2017, figures reported refer to the aggregated checkouts from Thursday and Friday.

This statistic was compiled by Statista using data from NeoTrust and NielsenIQ Ebit for years 2017 to 2021, as reported in various media outlets.

Data for 2022 is based on percentage change from 2023 value.

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