Average online ticket value on Black Friday in Brazil 2013-2021

Published by
Stephanie Chevalier,
Feb 17, 2023
In 2021, the average online order value (AOV) on Black Friday in Brazil amounted to 753 Brazilian reals. That is approximately 16 percent more than the 652-real AOV recorded during the event the previous year. Overall, Black Friday's online sales revenue in Brazil increased by roughly five percent compared to 2020.

Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals)

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Release date

November 2021

Region

Brazil

Survey time period

2013 to 2021

Special properties

Starting in 2017, the average includes online sales also during Black Friday's eve

Supplementary notes

Data prior to 2021 comes earlier releases.

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