Black Friday e-commerce revenue in Brazil 2013-2023

Published by Statista Research Department, Aug 28, 2024

In 2023, online retail sales during Black Friday in Brazil generated 5.23 billion Brazilian reals, a drop compared to 6.1 billion Brazilian reals in the same period of the previous year. 
As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in addition to Friday.

Sales revenue generated from online shopping on Black Friday in Brazil from 2013 to 2023 (in billion Brazilian reals)

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Release date

December 2023

Region

Brazil

Survey time period

2013 to 2023

Supplementary notes

* Data previous to 2017 refers to the sales revenue generated during Friday only. From 2017, figures reported refer to the combined revenue generated on Thursday and Friday.
This statistic was compiled by Statista using data from NeoTrust and NielsenIQ Ebit for years 2017 to 2021, as reported in various media outlets.

Data for 2022 is based on percentage change from 2023 value.

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