Market capitalization of Juventus FC on Milan Stock Exchange 2017-2020

Despite considerable fluctuations, the market capitalization of the Italian Juventus Football Club on the Milan Stock Exchange experienced a twofold increase from July 2017 to September 2020 (the data refer to the last trading day of the month). Starting at around 593 million euros as of July 2017, Juventus market capitalization peaked at over 1.53 billion euros as of January 2020, before dropping to 1.12 billion euros in September 2020.

Italian clubs struggling in Europe

As of 2019, Juventus FC was the club with the highest turnover in Italy with 460 million euros. Juventus is also the club that has appeared in the Champions League more times than any other Italian club. On the other hand, AC Milan has won the greatest number of Champions League trophies, ahead of Juventus 7 to 2. However, Italian teams today play a less prominent role in Europe, as the last Italian club to lift the UEFA Champions League trophy was FC Internazionale in 2010.

Social media presence

Despite not reaching the popularity of clubs such as Real Madrid, Barcelona and Manchester United, Juventus was among the top ten leading clubs by size of digital following on social media in 2019. Moreover, the purchase of Cristiano Ronaldo in the summer of 2018 played a big role in the increase in popularity of the club on social media. Indeed, the Portuguese football player boasted the most followed account on Instagram as of October 2020 after Instagram itself.