Sales value of the main tobacco brands in Spain 2022

Marlboro cigarettes sold tobacco products for a value of almost 1.4 billion euros in Spain, outstripping other well-known brands such as Camel, which had a sales value of over one billion euros during the same period. Marlboro, ranked as Spain’s favorite cigarette brand in 2022, taking up approximately 15.2 percent of the tobacco market share in 2020.

The Spanish smoker’s way

Spanish smokers are not all that keen on rolling their own cigarettes, with only 15 percent of them using loose tobacco (also known as shag) to assemble their roll-your-owns. Spain’s smoking population favor the more conveniently pre-packed cigarettes from the factory, as reported by 32 percent of smokers. The latest reports also reveal that most tobacco users smoke between 1 and 20 cigarettes a day.

The demographics of tobacco use in Spain

Extramadura was the Spanish autonomous community that featured the highest consumption of tobacco, with a quarter of its population reported to be daily smokers in 2022. Approximately half of Spanish regions registered a prevalence of tobacco use of 20 percent, or slightly over. Andalusia ranked, on the other hand, as the Spanish autonomous community with the highest number of smokers, totting up almost 1.5 million daily smokers in 2022.