In the United States, 84 percent of Netflix subscribers also subscribed to Amazon Prime Video, and over 50 percent also subscribed to Hulu. Netflix was the most in-demand service with the vast majority of users of other services also subscribing to the platform, although Amazon Prime Video was also a top choice.
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Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service
Characteristic
also subscribe to Netflix
also subscribe to Peacock Premium
also subscribe to HBO Max
also subscribe to Amazon Prime Video
also subscribe to Disney+
also subscribe to Hulu
also subscribe to Apple TV+
Netflix
0%
6%
20%
63%
50%
50%
25%
Peacock Premium
90%
0%
80%
94%
86%
88%
72%
HBO Max
90%
22%
0%
89%
79%
83%
56%
Amazon Prime Video
84%
8%
27%
0%
61%
62%
34%
Disney+
87%
10%
31%
82.48%
0%
70%
39%
Hulu
85%
10%
32%
79%
68%
0%
38%
Apple TV+
92%
17%
46%
91%
81%
79%
0%
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Reelgood. (January 7, 2021). Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service [Graph]. In Statista. Retrieved August 25, 2025, from https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/
Reelgood. "Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service." Chart. January 7, 2021. Statista. Accessed August 25, 2025. https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/
Reelgood. (2021). Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service. Statista. Statista Inc.. Accessed: August 25, 2025. https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/
Reelgood. "Share of Subscription Video-on-demand (Svod) Subscribers Who Also Subscribe to Other Services in The United States as of December 2020, by Service." Statista, Statista Inc., 7 Jan 2021, https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/
Reelgood, Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service Statista, https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/ (last visited August 25, 2025)
Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service [Graph], Reelgood, January 7, 2021. [Online]. Available: https://www.statista.com/statistics/778912/video-streaming-service-multiple-subscriptions/
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