Europe: most welcoming cities for tourists 2017

This statistic illustrates the most welcoming ten cities in Europe for tourists rated using a score of 1-10 according to an analysis conducted in 2017. Based on factors such as safety, openness to accommodate tourists, English proficiency and level of over-tourism, the Nordic cities of Stockholm in Sweden and Helsinki in Finland ranked as the most welcoming destinations, with scores of 8.02 and 8.01 out of ten respectively.

Ranking of the most welcoming city destinations in Europe in 2017

Characteristic	Most welcoming score*
Stockholm, Sweden	8.02
Helsinki, Finland	8.01
Rotterdam, Netherlands	7.98
Lisbon, Portugal	7.9
Oslo, Norway	7.88
Zurich, Switzerland	7.84
Hamburg, Germany	7.69
Copenhagen, Denmark	7.63
Dublin, Ireland	7.58
Nice, France	7.45

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Release date

October 2017

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Region

Europe

Survey time period

2017

Supplementary notes

* The source adds the following information regarding the score's methodology: "The research began by examining thousands of cities based on UN-WTO data, focusing on the top 500 destinations according to tourist arrival numbers, which determined the final list of 100 cities. Firstly, we consulted with travel journalists (15,000) and then we examined the over-tourism level in each city. We then analyzed how welcoming each of these destinations are based on these following factors: expert opinion, port of entry, safety, happiness, English proficiency, and openness to accommodate tourists. Once we had established the raw data, we then created relative rankings for each of these factors. The final ranking was determined by creating a weighted ranking across all categories."

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