During a 2021 survey, 41 percent of responding brand and agency executives from the United States stated they invested more than half of their programmatic budgets in mobile advertising. Another 23 percent said that mobile accounted for roughly half of their programmatic budgets.
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021
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Digiday, & AdTheorent. (July 15, 2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, und AdTheorent. "Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, AdTheorent. (2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, and AdTheorent. "Share of Programmatic Advertising Budgets Dedicated to Selected Media in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday & AdTheorent, Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 Statista, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/ (last visited November 04, 2024)
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
