During a 2021 survey, 41 percent of responding brand and agency executives from the United States stated they invested more than half of their programmatic budgets in mobile advertising. Another 23 percent said that mobile accounted for roughly half of their programmatic budgets.
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digiday, & AdTheorent. (July 15, 2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, und AdTheorent. "Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, AdTheorent. (2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, and AdTheorent. "Share of Programmatic Advertising Budgets Dedicated to Selected Media in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday & AdTheorent, Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 Statista, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/ (last visited December 31, 2024)
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
