This statistic displays the value of annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019. In 2019, merchandise sales in this product category reached 128.4 billion U.S. dollars in sales. This was an increase of approximately 5.7 billion dollars from the previous year. The category accounted for 43.8 percent of all global retail sales of licensed merchandise.
Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
License! Global, & Licensing International. (August 28, 2020). Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global, und Licensing International. "Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*." Chart. August 28, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global, Licensing International. (2020). Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global, and Licensing International. "Annual Global Retail Sales of Licensed Entertainment and Character Merchandise from 2014 to 2019 (in Billion U.S. Dollars)*." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global & Licensing International, Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/ (last visited November 21, 2024)
Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)* [Graph], License! Global, & Licensing International, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/