Barriers to the consumption of organic products France

Across all types of organic food consumers and non-consumers, the first reason preventing them from consuming more of this type of food is the price, deemed too expensive. French consumers also doubt the ability of a product to be completely organic from start to finish.
It is worth noting that almost 41 percent of the respondents who do not consume any organic products declare having no interest in doing so.

For what reasons do you not consume (more) organic food products?

Characteristic	Weekly organic food consumers	Occasional organic food consumers	Non-consumers
These products are too expensive	66%	80%	75%
Doubt that the products are completely organic	41%	53%	54%
Favor local products that are not organic	35%	23%	18%
You have a garden/own production	25%	17%	14%
Do not find these products at usual purchase locations	23%	12%	6%
Not satisfied with the origin of organic products	23%	16%	19%
The offer does not correspond to your needs	22%	19%	20%
Lack of information on organic products	15%	14%	10%
By lack of possibility to try the products instore	13%	14%	5%
Do not have the automatism to consume these products	12%	8%	19%
Not statisfied with the quality or taste	10%	23%	14%
Do not see the point	6%	9%	41%
Other	3%	3%	5%

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Release date

March 2024

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Region

France

Survey time period

November 21 to December 7, 2023

Number of respondents

4,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Pour quelle(s) raison(s) ne consommez-vous pas (plus souvent) des produits biologique(s) ?"

Weekly organic food consumers: 1,229 respondents
Occasional organic food consumers: 1,981 respondents
Non-consumers: 790 respondents

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French

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