This statistic presents the most appreciated shampoo brands by the French in 2016, according to the MPF index* representing the empathy of a brand. All the people interviewed knew and liked the Le Petit Marseillais brand, which reached a score of 100.
Favorite shampoo brands of French consumers in 2016, according to the MPF index*
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* The results are based on the MPF (Marque préférée des Français meaning "Preferred Brand of the French") index which represents the empathy of a brand in a sector. It is equal to 100 for the brand with the highest number of respondents who like that brand. It makes it possible to know if the brands that follow the leader of a product category are close to it or not. Respondents had the choice for each brand between I like, I do not like, neither nor, I don't know it or I know little about it.
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LSA. (May 30, 2016). Favorite shampoo brands of French consumers in 2016, according to the MPF index* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/776989/shampoos-brands-preference-france/
LSA. "Favorite shampoo brands of French consumers in 2016, according to the MPF index*." Chart. May 30, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/776989/shampoos-brands-preference-france/
LSA. (2016). Favorite shampoo brands of French consumers in 2016, according to the MPF index*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/776989/shampoos-brands-preference-france/
LSA. "Favorite Shampoo Brands of French Consumers in 2016, According to The Mpf Index*." Statista, Statista Inc., 30 May 2016, https://www.statista.com/statistics/776989/shampoos-brands-preference-france/
LSA, Favorite shampoo brands of French consumers in 2016, according to the MPF index* Statista, https://www.statista.com/statistics/776989/shampoos-brands-preference-france/ (last visited July 22, 2024)
Favorite shampoo brands of French consumers in 2016, according to the MPF index* [Graph], LSA, May 30, 2016. [Online]. Available: https://www.statista.com/statistics/776989/shampoos-brands-preference-france/
