Companies on authenticity of online comments about products EU 2016

Published by Statista Research Department, Jul 6, 2016
This statistic shows the percentage of companies according to whether they felt that the reviews that users left on online platforms about their product were genuine in selected European Union (EU) countries in 2016. More than half of the companies consulted expressed the comments of the users were original.

Percentage of companies according to which online reviews left on their product were genuine in selected European Union (EU) countries in 2016

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Release date

July 2016

Region

Denmark, Estonia, France, Germany, Ireland, Netherlands, Poland, Spain, Sweden, United Kingdom

Survey time period

April 13 to 22, 2016

Number of respondents

1,821*

Special properties

companies selling online

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*The study grouped retail goods and services companies from 1 to 250 employees from 10 EU countries: Denmark, Estonia, France, Germany, Ireland, the Netherlands, Poland, Spain, Sweden, and the United Kingdom.

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