The statistic shows the probabilities for the opening of an advertising email Spain 2015, according to the subject of the email. More than 70% of respondents said there was more chance of opening an e-mail if the subject had a direct message.
Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email
The project was launched by conducting research that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey aimed at 1,000 individuals who were likely to be impacted by this type of campaigns.
For more information on the methodology, see the source document .
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hostalia. (October 29, 2015). Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/776913/probabilities-from-opening-from-a-e-mail-marketing-according-affair-of-the-e-mail-spain/
Hostalia. "Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email." Chart. October 29, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/776913/probabilities-from-opening-from-a-e-mail-marketing-according-affair-of-the-e-mail-spain/
Hostalia. (2015). Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/776913/probabilities-from-opening-from-a-e-mail-marketing-according-affair-of-the-e-mail-spain/
Hostalia. "Probabilities for The Opening of An Advertising Email in Spain in 2015, According to The Subject of The Email." Statista, Statista Inc., 29 Oct 2015, https://www.statista.com/statistics/776913/probabilities-from-opening-from-a-e-mail-marketing-according-affair-of-the-e-mail-spain/
Hostalia, Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email Statista, https://www.statista.com/statistics/776913/probabilities-from-opening-from-a-e-mail-marketing-according-affair-of-the-e-mail-spain/ (last visited December 22, 2024)
Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email [Graph], Hostalia, October 29, 2015. [Online]. Available: https://www.statista.com/statistics/776913/probabilities-from-opening-from-a-e-mail-marketing-according-affair-of-the-e-mail-spain/