The share of consumers who wait for a sales period to make big purchases in Spain has grown in the last years, with the highest percentage in 2020. Despite a slight decrease in 2016, the share of customers who wait for discounts to make significant purchases has been over 60 percent in the rest of the period studied.
Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020
individuals who have purchased and / or used any of the following products or services in the last 12 months: bicycle, kitchen, dental, sports, appliances and technology, telecommunications and travel
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was formulated by the source as follows: "¿En qué medida estás de acuerdo o en desacuerdo con las siguientes frases?".
* Data before 2020 can be found in previous reports.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
El Observatorio Cetelem. (October 7, 2020). Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/776241/job-from-the-offers-y-sales-for-perform-the-purchases-more-important-spain/
El Observatorio Cetelem. "Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020." Chart. October 7, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/776241/job-from-the-offers-y-sales-for-perform-the-purchases-more-important-spain/
El Observatorio Cetelem. (2020). Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/776241/job-from-the-offers-y-sales-for-perform-the-purchases-more-important-spain/
El Observatorio Cetelem. "Shoppers Waiting for Sales or Discounts to Make Major Purchases from 2015 to 2020." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/776241/job-from-the-offers-y-sales-for-perform-the-purchases-more-important-spain/
El Observatorio Cetelem, Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020 Statista, https://www.statista.com/statistics/776241/job-from-the-offers-y-sales-for-perform-the-purchases-more-important-spain/ (last visited December 22, 2024)
Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020 [Graph], El Observatorio Cetelem, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/776241/job-from-the-offers-y-sales-for-perform-the-purchases-more-important-spain/
