According to a March 2024 survey in Spain, around 30 percent of social network users said they trust a brand more if that company has a social media account. In contrast, only seven percent of users said they would have less trust in a brand that does not have a social media account.
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Everything on "Digital advertising in Spain" in one document: edited and divided into chapters, including detailed references.
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Overview
Usage
Performance
TikTok
Messaging platforms
Social media advertising
Spotlight: Spanish influencer market
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