Spain: trust in brands with social media profiles 2023

Published by
Michele Majidi,
Nov 11, 2024
According to a March 2023 survey in Spain, around 37 percent of social network users said they trust a brand more if that company has a social media account. In contrast, only nine percent of users said they would have less trust in a brand that does not have a social media account.

Perception of brands that have social networks profiles in Spain as of March 2023

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Release date

May 2023

Region

Spain

Survey time period

April 2022

Number of respondents

237 respondents

Age group

12-74 years

Special properties

social media users who follow brands

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

8

Usage

7

Performance

7

Facebook

7

Instagram

5

LinkedIn

5

TikTok

4

Twitter

6

Messaging platforms

5

Social media advertising

8

Spotlight: Spanish influencer market

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Social media usage in SpainInstagram in SpainInternet usage in EuropeSocial media usage in Western EuropeFacebook in Spain
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For teams of up to 5 people
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