Despegar: brand awareness in Latin America 2017-2022

Published by
Ana M. López,
May 29, 2024
In 2022, the Argentine company Despegar.com (Decolar.com in Brazil) accounted for 17 percent of the brand-related keyword Google searches in the Latin American online travel market, which shows a slight decrease compared to the previous year. In 2022, around 3.9 million travel customers used the Despegar.com platform.

Despegar's share of online travel brand-related keyword searches on Google in Latin America from 2017 to 2022

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Release date

April 2023

Region

LAC

Survey time period

2017 to 2022

Special properties

based on the relative number of searches of brand-related keywords on Google*

Supplementary notes

*Calculation based on the performance of the next five largest competitors in the market.
Figures prior to 2022 were retrieved from previous reports.

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