This statistic presents the most used formats of online video marketing in Spain in 2013 and 2014. In 2013, 52.4 percent of respondents stated that they had used short format advertising videos and in 2014 the figure increased to 61.9 percent.
Most used video marketing formats in Spain in 2013 and 2014
The source does not provide information on the size of the sample.
Directors and professionals of the Spanish sector were interviewed according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%
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IAB Spain, & ADman Media. (November 19, 2014). Most used video marketing formats in Spain in 2013 and 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain, und ADman Media. "Most used video marketing formats in Spain in 2013 and 2014." Chart. November 19, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain, ADman Media. (2014). Most used video marketing formats in Spain in 2013 and 2014. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain, and ADman Media. "Most Used Video Marketing Formats in Spain in 2013 and 2014." Statista, Statista Inc., 19 Nov 2014, https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain & ADman Media, Most used video marketing formats in Spain in 2013 and 2014 Statista, https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/ (last visited December 22, 2024)
Most used video marketing formats in Spain in 2013 and 2014 [Graph], IAB Spain, & ADman Media, November 19, 2014. [Online]. Available: https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
