This statistic presents the most used formats of online video marketing in Spain in 2013 and 2014. In 2013, 52.4 percent of respondents stated that they had used short format advertising videos and in 2014 the figure increased to 61.9 percent.
Most used video marketing formats in Spain in 2013 and 2014
Characteristic
2013
2014
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The source does not provide information on the size of the sample.
Directors and professionals of the Spanish sector were interviewed according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%
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IAB Spain, & ADman Media. (November 19, 2014). Most used video marketing formats in Spain in 2013 and 2014 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain, und ADman Media. "Most used video marketing formats in Spain in 2013 and 2014." Chart. November 19, 2014. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain, ADman Media. (2014). Most used video marketing formats in Spain in 2013 and 2014. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain, and ADman Media. "Most Used Video Marketing Formats in Spain in 2013 and 2014." Statista, Statista Inc., 19 Nov 2014, https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/
IAB Spain & ADman Media, Most used video marketing formats in Spain in 2013 and 2014 Statista, https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/ (last visited September 01, 2024)
Most used video marketing formats in Spain in 2013 and 2014 [Graph], IAB Spain, & ADman Media, November 19, 2014. [Online]. Available: https://www.statista.com/statistics/772622/formats-of-the-on-line-video-marketing-more-used-in-spain/