This statistic presents the main benefits of using influencers on online video marketing campaigns in Spain as of 2014, according to experts' opinion. That year, more than 60 percent of the respondents stated that influencers increase the interaction on social media and 56 percent of them confirmed that campaigns became more effective.
Main benefits of employing influencers in video marketing in Spain as of 2014
The source does not provide information on the size of the sample.
Directors and professionals of the Spanish sector were interviewed, according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%
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IAB Spain, & ADman Media. (November 19, 2014). Main benefits of employing influencers in video marketing in Spain as of 2014 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/771653/main-benefits-of-the-use-from-influencers-in-he-video-marketing-in-spain/
IAB Spain, und ADman Media. "Main benefits of employing influencers in video marketing in Spain as of 2014." Chart. November 19, 2014. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/771653/main-benefits-of-the-use-from-influencers-in-he-video-marketing-in-spain/
IAB Spain, ADman Media. (2014). Main benefits of employing influencers in video marketing in Spain as of 2014. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/771653/main-benefits-of-the-use-from-influencers-in-he-video-marketing-in-spain/
IAB Spain, and ADman Media. "Main Benefits of Employing Influencers in Video Marketing in Spain as of 2014." Statista, Statista Inc., 19 Nov 2014, https://www.statista.com/statistics/771653/main-benefits-of-the-use-from-influencers-in-he-video-marketing-in-spain/
IAB Spain & ADman Media, Main benefits of employing influencers in video marketing in Spain as of 2014 Statista, https://www.statista.com/statistics/771653/main-benefits-of-the-use-from-influencers-in-he-video-marketing-in-spain/ (last visited January 02, 2025)
Main benefits of employing influencers in video marketing in Spain as of 2014 [Graph], IAB Spain, & ADman Media, November 19, 2014. [Online]. Available: https://www.statista.com/statistics/771653/main-benefits-of-the-use-from-influencers-in-he-video-marketing-in-spain/
