This statistic shows the digital advertising spending share of total media ad spending in the Asia Pacific region in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Asia Pacific is estimated to be approximately 53.5 percent of total media ad spending.
Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020
Includes advertising that appears on desktop and laptop computers
as well as mobile phones, tablets and other internet-connected devices,
and includes all the various formats of advertising on those platforms;
excludes SMS, MMS and P2P messaging-based advertising
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Singapore. (February 7, 2017). Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/771602/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific/
IAB Singapore. "Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020." Chart. February 7, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/771602/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific/
IAB Singapore. (2017). Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/771602/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific/
IAB Singapore. "Digital Advertising Expenditure Share of Total Media Ad Spending in The Asia Pacific Region from 2015 to 2020." Statista, Statista Inc., 7 Feb 2017, https://www.statista.com/statistics/771602/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific/
IAB Singapore, Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020 Statista, https://www.statista.com/statistics/771602/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific/ (last visited December 22, 2024)
Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020 [Graph], IAB Singapore, February 7, 2017. [Online]. Available: https://www.statista.com/statistics/771602/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific/
