Forecasted digital ad spending share of total media ad spending Thailand 2015-2020

Published by Kankanit Ciba, May 10, 2024
In 2020, the digital advertising spending share in Thailand was forecasted to be approximately 22.7 percent of total media ad spending. In that same year, the digital advertising was also forecasted to value at 22 billion Thai baht.

Forecasted digital advertising expenditure share of total media ad spending in Thailand from 2015 to 2020

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Release date

February 2017

Region

Thailand

Survey time period

2015 and 2016

Supplementary notes

* Forecast.

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

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