Digital advertising spending share of total media ad spending in Singapore 2015-2020

Published by
R. Hirschmann,
May 29, 2024
This statistic shows the digital advertising spending share of total media ad spending in Singapore in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Singapore is estimated to be approximately 30.8 percent of total media ad spending.

Digital advertising expenditure as a share of total media ad spending in Singapore from 2015 to 2020

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Release date

February 2017

Region

Singapore

Survey time period

2015 and 2016

Supplementary notes

* Forecast.

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

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