Sources of Big Data used by companies by sector in France 2015

This graph shows the types of sources used by companies using Big Data in France in 2015, according to the sector. According to the source, 92 percent of companies in the transport sector used geolocation data. In the area of ​​accommodation and food services, three-quarters of the companies surveyed reported using social media data.

The Big Data concept refers to large volumes of data related to usage a good or a service, for example a social network or a connected object such as a GPS. Being able to handle large volumes of data is a big business challenge, as it allows them to better understand how service users behave, making them better able to meet user expectations.