During a survey carried out in France in early 2021,61 percent of responding social media users stated they were more like to click on a sponsored post than on an organic social media post; the share was three percentage points higher for women and two percentage higher for people who lived outside of Paris.
Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic
* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."
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Website (abondance.com). (May 28, 2021). Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/771155/view-french-publicity-networks-social/
Website (abondance.com). "Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic." Chart. May 28, 2021. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/771155/view-french-publicity-networks-social/
Website (abondance.com). (2021). Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/771155/view-french-publicity-networks-social/
Website (abondance.com). "Share of Social Media Users That Were More Likely to Click on a Sponsored Post than on An Organic Post on Social Media in France as of March 2021, by Demographic." Statista, Statista Inc., 28 May 2021, https://www.statista.com/statistics/771155/view-french-publicity-networks-social/
Website (abondance.com), Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic Statista, https://www.statista.com/statistics/771155/view-french-publicity-networks-social/ (last visited November 12, 2024)
Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic [Graph], Website (abondance.com), May 28, 2021. [Online]. Available: https://www.statista.com/statistics/771155/view-french-publicity-networks-social/
