This statistic shows the frequency with which the French evaluated or tried products directly in a store before making a purchase on the Internet in 2014. That year, more than half of the respondents who had bought online in the previous year had The survey stated that they sometimes evaluate or try the product directly in a store from time to time before buying it on the Internet.
Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014*
Asked only to people who have made at least one Internet purchase in the last 12 months, or 96% of the sample.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The question was formulated by the source as follows: "Before making a purchase on the Internet, would you say that you evaluate or try the product directly in a store? "
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IFOP, & Reputation VIP. (December 1, 2014). Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/770637/frequency-assess-try-product-in-shop-before-purchase-internet-france/
IFOP, und Reputation VIP. "Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014*." Chart. December 1, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/770637/frequency-assess-try-product-in-shop-before-purchase-internet-france/
IFOP, Reputation VIP. (2014). Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/770637/frequency-assess-try-product-in-shop-before-purchase-internet-france/
IFOP, and Reputation VIP. "Frequency of Product Evaluation or Testing in a Store before a Purchase on The Internet by The French in 2014*." Statista, Statista Inc., 1 Dec 2014, https://www.statista.com/statistics/770637/frequency-assess-try-product-in-shop-before-purchase-internet-france/
IFOP & Reputation VIP, Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014* Statista, https://www.statista.com/statistics/770637/frequency-assess-try-product-in-shop-before-purchase-internet-france/ (last visited December 22, 2024)
Frequency of product evaluation or testing in a store before a purchase on the Internet by the French in 2014* [Graph], IFOP, & Reputation VIP, December 1, 2014. [Online]. Available: https://www.statista.com/statistics/770637/frequency-assess-try-product-in-shop-before-purchase-internet-france/
