E-commerce shoppers share in Brazil 2023, by region

Published by
Stephanie Chevalier,
Sep 17, 2024

In 2023, around 55 percent of all online purchases in Brazil were made in the Southeastern region, where states like São Paulo and Rio de Janeiro are located. The Northeast accounted for roughly 16 percent of all online orders that year. Most checkouts are made by Brazilian digital shoppers aged between 35 and 44.

Distribution of digital buyers in Brazil in 2023, by region

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Release date

September 2024

Region

Brazil

Survey time period

2023

Supplementary notes

The date of publication is the date of access.

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