Online shoppers classified in the C income class made the largest share of digital buyers in Brazil in 2022, with over 52 percent. AB shoppers, in turn, represented nearly 35 percent, whereas DE consumers amounted to less than 13 percent.
Distribution of digital buyers in Brazil in 2022, by consumer income class
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Associação Brasileira de Comércio Eletrônico. (March 27, 2023). Distribution of digital buyers in Brazil in 2022, by consumer income class [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. "Distribution of digital buyers in Brazil in 2022, by consumer income class." Chart. March 27, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. (2023). Distribution of digital buyers in Brazil in 2022, by consumer income class. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. "Distribution of Digital Buyers in Brazil in 2022, by Consumer Income Class." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico, Distribution of digital buyers in Brazil in 2022, by consumer income class Statista, https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/ (last visited October 02, 2024)
Distribution of digital buyers in Brazil in 2022, by consumer income class [Graph], Associação Brasileira de Comércio Eletrônico, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
