Online shoppers classified in the C income class made the largest share of digital buyers in Brazil in 2023, with 54 percent. AB shoppers, in turn, represented over 30 percent, whereas DE consumers amounted to less than 14 percent.
Distribution of digital buyers in Brazil in 2023, by consumer income class
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Associação Brasileira de Comércio Eletrônico. (November 25, 2024). Distribution of digital buyers in Brazil in 2023, by consumer income class [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. "Distribution of digital buyers in Brazil in 2023, by consumer income class." Chart. November 25, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. (2024). Distribution of digital buyers in Brazil in 2023, by consumer income class. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. "Distribution of Digital Buyers in Brazil in 2023, by Consumer Income Class." Statista, Statista Inc., 25 Nov 2024, https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico, Distribution of digital buyers in Brazil in 2023, by consumer income class Statista, https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/ (last visited December 21, 2024)
Distribution of digital buyers in Brazil in 2023, by consumer income class [Graph], Associação Brasileira de Comércio Eletrônico, November 25, 2024. [Online]. Available: https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
