This statistic presents the share of companies that used paid advertisement based on users' past online activities in France in 2016. This type of internet ads allow advertisers to target a specific group of consumers previously identified by their online behavior. That year, roughly ten percent of accommodation and food services companies in France used online behavioral advertising.
Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry
Industry*
Share of turnover
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companies of at least 10 people outside the agricultural, financial and insurance sectors.
Method of interview
Questionnaire
Supplementary notes
* Manufacturing industry, energy, water, waste management and depollution: section C, D and E of the Nomenclature of French Activities (NAF) Construction: section F - Wholesale and repair of motor vehicles and motorcycles: divisions 45 and 46 Retail trade : division 47 Transportation and warehousing: section H Accommodation and catering: section I Information and communication; repair of computers and communications equipment: section J and division 95.1 - Specialized, scientific and technical activities: divisions 69 to 74 Administrative and support service activities; real estate activities: sections N and L.
The percentages were calculated from the data provided by the source, then they were rounded.
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Insee. (April 12, 2017). Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/769846/companies-using-behavioral-targeting-by-sector-france/
Insee. "Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry." Chart. April 12, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/769846/companies-using-behavioral-targeting-by-sector-france/
Insee. (2017). Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/769846/companies-using-behavioral-targeting-by-sector-france/
Insee. "Share of Companies Using Paid Advertisement Based on Users' past Online Activities or Their Profile in France in 2016, by Industry." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/769846/companies-using-behavioral-targeting-by-sector-france/
Insee, Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry Statista, https://www.statista.com/statistics/769846/companies-using-behavioral-targeting-by-sector-france/ (last visited July 22, 2024)
Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry [Graph], Insee, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/769846/companies-using-behavioral-targeting-by-sector-france/
