This statistic represents the opinion of the French equipped with ad-blocks on the acceptable character of an online advertisement in 2016. Nearly 70% of Internet users surveyed said that such advertising did not interfere with navigation.
What do you think is an acceptable online advertisement? *
Characteristic
Share of respondents
An advertisement that does not "freeze" the screen / does not interfere with navigation
69%
An advertisement that closes easily, that can easily be removed
65%
an advertisement that does not force the view before access to content
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Ipsos, & IAB (U.S.). (March 9, 2016). What do you think is an acceptable online advertisement? * [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos, und IAB (U.S.). "What do you think is an acceptable online advertisement? *." Chart. March 9, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos, IAB (U.S.). (2016). What do you think is an acceptable online advertisement? *. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos, and IAB (U.S.). "What Do You Think Is An Acceptable Online Advertisement? *." Statista, Statista Inc., 9 Mar 2016, https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos & IAB (U.S.), What do you think is an acceptable online advertisement? * Statista, https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/ (last visited November 21, 2024)
What do you think is an acceptable online advertisement? * [Graph], Ipsos, & IAB (U.S.), March 9, 2016. [Online]. Available: https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
