This statistic represents the opinion of the French equipped with ad-blocks on the acceptable character of an online advertisement in 2016. Nearly 70% of Internet users surveyed said that such advertising did not interfere with navigation.
What do you think is an acceptable online advertisement? *
Characteristic
Share of respondents
An advertisement that does not "freeze" the screen / does not interfere with navigation
69%
An advertisement that closes easily, that can easily be removed
65%
an advertisement that does not force the view before access to content
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos, & IAB (U.S.). (March 9, 2016). What do you think is an acceptable online advertisement? * [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos, und IAB (U.S.). "What do you think is an acceptable online advertisement? *." Chart. March 9, 2016. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos, IAB (U.S.). (2016). What do you think is an acceptable online advertisement? *. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos, and IAB (U.S.). "What Do You Think Is An Acceptable Online Advertisement? *." Statista, Statista Inc., 9 Mar 2016, https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/
Ipsos & IAB (U.S.), What do you think is an acceptable online advertisement? * Statista, https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/ (last visited September 01, 2024)
What do you think is an acceptable online advertisement? * [Graph], Ipsos, & IAB (U.S.), March 9, 2016. [Online]. Available: https://www.statista.com/statistics/769643/opinion-french-publicity-acceptable-in-line/