This statistic represents the reasons why French Internet users were equipped with ad blocking software in 2016. More than 80 percent of respondents said they were equipped because advertising disrupted navigation.
Reasons French Internet users are equipped with ad blocking software in 2016
Characteristic
Share of respondents
Because it disrupts navigation
85%
Because Internet advertising is becoming increasingly annoying
71%
Because Internet advertising is more and more present
66%
Because Internet advertising is becoming more and more repetitive
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Ipsos, & IAB (U.S.). (March 9, 2016). Reasons French Internet users are equipped with ad blocking software in 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/
Ipsos, und IAB (U.S.). "Reasons French Internet users are equipped with ad blocking software in 2016." Chart. March 9, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/
Ipsos, IAB (U.S.). (2016). Reasons French Internet users are equipped with ad blocking software in 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/
Ipsos, and IAB (U.S.). "Reasons French Internet Users Are Equipped with Ad Blocking Software in 2016." Statista, Statista Inc., 9 Mar 2016, https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/
Ipsos & IAB (U.S.), Reasons French Internet users are equipped with ad blocking software in 2016 Statista, https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/ (last visited July 22, 2024)
Reasons French Internet users are equipped with ad blocking software in 2016 [Graph], Ipsos, & IAB (U.S.), March 9, 2016. [Online]. Available: https://www.statista.com/statistics/769640/reason-be-team-ad-blocks-la-france/
